In order to educate customers on the benefits of the aluminum-free packaging, the new packs have QR codes that lead to a web app-based linked experience. Pure-Pak eSense packaging from Elopak use unbleached natural brown board and a transparent cap produced from sustainable polymers.
“It’s crucial for companies to address all areas of sustainability,” said Jenny Stanley, managing director of Appetite Creative. “This campaign not only puts sustainability front and center, but it makes it easy and exciting for consumers to recycle.” We’re providing them a way to participate by holding an ambassador competition that rewards customers for sharing their interest in new products and other news about the Don Simon brand in exchange for special benefits. This will allow Don Simon to identify its most enthusiastic brand advocates.
Appetite Creative claims that the Don Simon connected experience provides a number of sustainability-themed games. Sustainable packaging design, botanical product development, and cardboard box recycling are just a few of the challenges players may expect to face in these contests.
Personal data is collected in accordance with GDPR standards, and the web app monitors user activity in real time to record things like purchases, product preferences, location, scan rate, unique visitors, repeat visits, and social network shares.
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