The global hair styling product market size was worth around USD 27.37 billion in 2023 and is predicted to grow to around USD 44.08 billion by 2032 with a compound annual growth rate (CAGR) of roughly 5.56% between 2024 and 2032.
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Market Overview for Hair Styling Products
It is anticipated that the global hair grooming products market will experience positive growth during the forecast period. Hair styling products facilitate the dressing of hair. As they assist in the regular maintenance, moisturization, styling, and vitalization of hair growth, they have become an essential component of every individual’s dressing table.
The primary factor anticipated to drive the global hair styling products market in the years ahead is the increasing awareness of hair care and grooming. Additionally, the global hair styling products market has been bolstered by the increasing awareness of a variety of hair styling products and the ease of access to them on e-commerce websites. This market is significantly stimulated by the fashion industry. The global hair grooming product market is also being supported by the growing prevalence of scalp-related diseases, emerging fashion trends, and increasing disposable income.
Nevertheless, the global hair styling product market may be constrained by the high demand for low-priced products, the lack of standardization of products that can later cause side-effects, and the intense competition from market local players that offer products at competitive prices to the customers that may impede future growth. Conversely, the main players in the hair styling product market are anticipated to capitalize on growth opportunities in the coming years as a result of technological advancements and ample opportunities for innovation.
The study also offers a descriptive analysis and impact of the global hair styling product market’s main drivers, restraints, and opportunities.
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The Global Hair Styling Product Market is segmented based on product, application and region
Global Hair Styling Product Market: Product Segment Analysis
● Shampoo
● Conditioner
● Gel/Wax
● Spray
● Cream
● Dryer
● Straightener
● Others
Global Hair Styling Product Market: Application Segment Analysis
● Offline
● Online
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The Global Hair Styling Product market profiles key players such as:
● Amway
● Schwarzkopf Professional
● Johnson & Johnson
● Kao Corporation
● L’OREAL
● Oriflame Cosmetics
● OLVEA Group
● Procter & Gamble
● Revlon
● Shandong Baisheng Biotechnology
● Shiseido Company
● Unilever
Regional Analysis of the Hair Styling Product Market
North America is a global leader in the hair grooming product market, owing to its high per capita income. The demand for premium-priced hair styling products in North America is fueled by the preference of end-users for high-quality hair styling products. Additionally, the North American hair grooming product market is anticipated to be further stimulated by the technological advancements in the region in the years to come. The Asia Pacific hair styling market is anticipated to experience substantial development in the future, as a result of the increasing demand for hair styling products, particularly among the fashion-conscious youth in the region.
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