The global tampon market size was evaluated at $12.0 Billion in 2022 and is slated to hit $25.10 Billion by the end of 2030 with a CAGR of nearly 10.1% between 2023 and 2030.
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➤ Increasing awareness of personal sanitation among the female population to stimulate product demand
The tampon market will experience a global expansion as a result of the relatively easy availability of organic tampons. An increase in the number of women in the workforce and an increased awareness of personal hygiene among women have the potential to stimulate the global tampon market. Furthermore, global market trends are being driven by the promotion of healthcare activities related to menstrual hygiene by government bodies in a variety of countries. In accordance with the Period Products Free Provision Act, the Scottish government implemented a program that provided women of all ages with free access to feminine hygiene products, including tampons.
➤ The demand for tampons may be hindered by the potential for allergies to develop in the female population.
This can impede the expansion of the global tampon industry, as tampons can be challenging to insert and remove. Additionally, these products have the potential to induce sensitivities in women, which could prove to be a significant impediment to the tampon industry’s expansion.
➤ Increasing demand for an organic tampon to increase product penetration worldwide
The global tampon market will experience new growth opportunities as a result of the increasing emphasis on the development of women’s hygiene products and the significant emphasis on the production of tampons that are composed of biodegradable and organic materials.
➤ Providing women with access to alternative personal hygiene products to reduce the demand for tampons in their population
The greatest obstacle to the expansion of the global tampon industry may be the widespread availability of substitute products, including menstrual discs, sea sponges, layered sterile gauze, cloth pads, menstrual cups, and period-friendly underwear.
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The Global Tampon Market is segmented based on product, application and region
Global Tampon Market: Product Segment Analysis
● Radially Wound Pledget
● Rectangular/Square Pad
Global Tampon Market: Application Segment Analysis
● Online Stores
● Pharmacy & Retail Stores
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The global Tampon market profiles key players such as:
● Cohitech-Cotton High Tech
● S.L.
● First Quality Enterprises Inc.
● Unicharm Corporation
● Edgewell Personal Care Company
● Lil-Lets UK Limited
● Kimberly-Clark Corporation
● Johnson & Johnson Inc.
● Cora
● Procter and Gamble Co.
● Corman SpA
● Edgewell Personal Care Company
● First Quality Enterprises Inc.
● Kao Corporation
● Bodywise Ltd
???? Recent Developments
• Sequel, a startup company that manufactures women’s hygiene products and provides a health and wellness experience for women, launched tampons in June 2022 and raised $5 million in seed funding phases. The company’s objective is to enhance the quality of women’s hygiene products by upgrading their design and technology. The expansion of the tampon industry in the United States and North America is anticipated to be facilitated by the move.
• Daye., a UK-based gynecological health firm that is renowned for its innovation of the CBD tampon, introduced a tampon-based at-home screening kit and raised $11.5 million in the current seed funding round in the second quarter of 2022. For the record, the company has introduced screening devices that are capable of detecting pathogens and infections in the vagina, as well as complications associated with IVF and pregnancy. This has resulted in at-home vaginal health testing that is both comfortable and precise.
➤ By 2030, North America is expected to make substantial contributions to the global tampon market.
The North American region, which accounted for a substantial portion of the global tampon market in 2022, will continue to dominate the market in the years ahead. The tampon market’s expansion in North America during the anticipated timeframe may be attributed to an increase in societal awareness of the advantages of using tampons in countries like the United States. Additionally, the regional market may expand due to the increasing demand for hygiene products, as well as organic and biodegradable tampons.
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