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➤ The market is experiencing development due to the growing number of individuals with skin concerns.
Skin issues are the fourth most common cause of human disease. The public has rapidly embraced bath salts as a consequence of the increasing awareness of health. Bath salts are employed to alleviate skin inflammation and irritation associated with eczema, psoriasis, and contact dermatitis. Mineral salts that have been pulverized are placed in bath water to enhance the texture and tone of the skin and to stimulate blood circulation. Bath salts contain a diverse array of minerals, such as calcium, magnesium, and potassium, which facilitate skin cleansing, convey cosmetic ingredients, and induce relaxation during the soaking process.
➤ The market’s development is significantly impeded by bath salt substitutes.
Bath salts share some of the same properties as a variety of products, such as sea salt, magnesium granules, mustard powder, table salt, baking soda, vinegar, and bentonite clay. Sea salts possess cleansing and exfoliating properties that are comparable to those of Epsom salts. Table salt also provides numerous health benefits, including those of Epsom salt and sea salt. In addition to imitating the qualities of bath salts, these substitutes promote skin restoration by improving hydration and alleviating irritations.
➤ The increasing emphasis on organic fertilizer and the expanding emphasis on gardening present a lucrative opportunity.
A lucrative opportunity for the expansion of the global bath salts market is anticipated to arise during the forecast period as a result of the increasing emphasis on organic fertilizer and horticulture. Epsom salt has been a preferable fertilizer or pesticide for many gardeners for a long time due to its critical role in plant growth. This practice is not a recent development. It makes the most significant contribution to the concepts of organic horticulture and sustainable living. These salts are capable of satisfying a variety of requirements in the field of organic cultivation. It is highly cost-effective and has fewer adverse effects.
➤ Adverse effects on the brain and body present a significant obstacle.
Bath salts are frequently employed by individuals to induce physical and emotional responses that are comparable to those induced by stimulants such as MDMA, cocaine, and amphetamines. Nevertheless, the absence of regulation in the production of these synthetic medications can result in significantly more detrimental effects on the body and brain. Consequently, this presents a significant obstacle to the expansion of the bath salts industry during the anticipated timeframe.
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The Global Bath Salts Market is segmented based on product, application and region
Global Bath Salts Market: Product Segment Analysis
● Bolivian Salt
● Dead Sea Salt
● Epsom Salt
● Himalayan Bath Salt
● Others
Global Bath Salts Market: Application Segment Analysis
● Therapeutic
● Aromatherapy
● Home Care & Bath Care
● Fertilizer
● Others
The global Bath Salts market profiles key players such as:
● BATHCLIN CORPORATION
● L’OCCITANE EN PROVENCE
● Borghese
● Watsons
● Shiseido Co. Ltd.
● Kneipp.
● STENDERS
● Soothing Touch.
● PDC Brands
● Westlab
● Street Bargains Limited
● Cornish Sea Salt
● SALTS & CO
● KAO CORPORATION
???? Recent Developments:
• Unilever (Radox) provided $7.17 million in funding to the Life’s Better with Bubbles ATL campaign in January 2021. With this campaign, Radox has updated approximately 80 of its products, each of which has been given a new redesign. The company has introduced a variety of products, such as RADOX Antibac Handgels, RADOX Muscle Soak Bath Salts, RADOX Relaxing Lavender, RADOX Soothing Chamomile bath bombs, RADOX Muscle Restoration Epsom Salts with Eucalyptus & Lemongrass, and RADOX Crystal Calm Himalayan Salts with Jasmine & Hibiscus. The objective of this investment is to encourage a greater number of individuals to enjoy the health benefits of a tranquil bath in a Radox spa.
• San Francisco Equity Partners (“SFEP”), a private equity firm that exclusively partners with growth-oriented businesses in the consumer sector, acquired Smith & Vandiver Corporation (“SV Labs” or the “Company”) in January 2021, a leading producer of natural beauty and personal care (“BPC”) products.
➤ It is anticipated that the Asia Pacific region will maintain the highest revenue share throughout the forecast period.
It is anticipated that the Asia Pacific region will maintain the highest market share during the forecast period. The rapid expansion of the bath salts industry is due to the presence of a growing number of significant market participants, including Bathclin Corporation and Kao Corporation. As the prevalence of mental disorders has increased in countries such as China and India, the use of bath salts has also increased.
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