The global sleeping pillow market size was worth around USD 13.26 billion in 2022 and is predicted to grow to around USD 19.85 billion by 2030 with a compound annual growth rate (CAGR) of roughly 4.5% between 2023 and 2030.
Sleeping pillows are a type of consumer commodity that people use to prop up their bodies as they sleep. In terms of neck and head support, they are an integral part of the bedding ensemble. While there are many different kinds of pillows (such as body pillows, toss pillows, and sleeping pillows), all of them are utilized when someone is lying down or sleeping. The standard construction of a cushion consists of a soft filling enclosed by fabric.
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???? The Global Market for Sleeping Pillows
Depending on the user’s location or personal taste, the filling might be manufactured from a variety of materials. In India, for instance, the silk-cotton tree’s fruit fibers are used to produce the most prevalent sort of stuffing. Synthetic materials like memory foam and polyester can also be used to make the fillers. A standard pillow is either rectangular or square in shape, and can be found in a range of sizes. King size, measuring 20 by 36 inches, is the most popular size in the United States, followed by Queen size, measuring 20 by 30 inches, and Standard size, measuring 20 by 26 inches. Consumers still prioritize comfort, but there is a broad variety of pillow covers to choose from if they want to alter the look of their pillow.
???? Summary and Key Insights:
• Our research analyst has revealed that the worldwide market for sleeping pillows is anticipated to expand at a CAGR of roughly 4.5% between the years 2023 and 2030.
• The worldwide sales of pillows for sleeping were estimated at USD 13.26 billion in 2022, growing to an expected USD 19.85 billion by 2030.
• As the global population and demand for consumer products continues to rise, the market for sleeping pillows is expected to expand at a rapid clip.
➤ The market will expand as a result of rising population and increased demand for consumer products
The rising human population is a positive indicator for the future of the worldwide market for sleeping pillows. Pillows for sleeping are not just a luxury item; they are essential to a healthy lifestyle. Pillows are as important to a good night’s sleep as the sheet set and the mattress. The number of people who need somewhere comfortable to rest their heads will increase throughout time. This is the standard practice now for any and all consumer products, but especially for those that see regular use. The wide price range of sleeping pillows also contributes to their overall popularity and sales. Because there’s enough variety in the marketplace to satisfy everyone’s needs.
➤ Increases in injury rates from substandard bedding are hampering efforts to increase production
Injuries from sleeping on unpleasant or inadequate bedding are on the rise alongside the rise of sedentary lifestyles. This includes things like utilizing a pillow that is too small for your head or shoulders, or a mattress that is too hard. Long periods of sleep on unsuitable bedding can cause muscle tension in the neck, resulting in either severe or minor discomfort. For instance, doctors say it’s not a good idea to sleep with your head higher than your spine. Good-quality sleeping pillows have seen increased demand as people have become more aware of, and have begun discussing, the value of investing in proper bedding.
➤ In order to keep up with the current market trend, product suppliers need to use excellent branding and marketing tactics
To stay on top of shifting consumer tastes and expectations, companies selling beds have implemented clever branding and marketing campaigns. For instance, BEDGEAR, a manufacturer of innovative bedding situated in the United States, introduced their brand-new Performance mattresses and pillow protectors for children, teens, and adults in January 2023. With Valentine’s Day in the background in 2023, SleepyCat introduced a line of couple pillows.
➤ Inflation pressures are rising, which will slow economic expansion
Inflation rates around the world have been climbing steadily in recent years. People as a whole are now spending less on frivolous products like pillows because of this. According to official data, Europe’s inflation rate hit 6.1% in July 2023. In addition, the cost of bedding has risen dramatically during the past decade. To give just one example, The Company Store’s Legends Luxury Royal Down Pillow retails for about $359 USD. The firm stands by their pillows with a lifetime guarantee, but the price tag keeps most people from buying them. There are a number of factors that could affect the development of the worldwide sleeping pillow market throughout the predicted time period.
➤ Investments in hotel infrastructure are on the rise, creating growth prospects
Increased spending on hotel rooms around the world, spurred by a burgeoning tourism economy, is good news for the sleeping pillow market. Once COVID-The number of people traveling for both business and pleasure has rocketed by 19. The Economist Intelligence Unit predicted that European tourism will increase in 2023 in its June 2023 study. About 16 million visitors came to the area in April of 2023. As a result, the number of places to sleep, whether they be hotels or Airbnbs, has increased all across the world. With an initial expenditure of €150 million, The Peninsula Istanbul Hotel opened its doors in Turkey in February 2023. There are about 500 hotels in operation in Dubai, with over 100,700 hotel rooms, according to estimates made in 2019.
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The Global Sleeping Pillow Market is segmented based on product, application and region
Global Sleeping Pillow Market: Product Segment Analysis
● Down Sleeping Pillows
● Feather Sleeping Pillows
● Microbead Sleeping Pillows
● Memory Foam Sleeping Pillows
Global Sleeping Pillow Market: Application Segment Analysis
The global sleeping pillow market is led by players like:
● My Sleeping Pillow Inc
● Hollander Sleep and Decor
● Comfy Quilts Ltd
● Wendre AS
● American Textile Company
● Tempur-Pedic International Inc
● Romantic Home Textiles
● Paradise Sleeping Pillow Inc
● Luolai Lifestyle Technology Co. Ltd
● Hunan Mendale Hometextile Co. Ltd
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➤ The fastest growth in the coming years will be seen in the Asia-Pacific region.
During the projected period, the Asia-Pacific region is anticipated to be the largest market for sleeping pillows worldwide. The rising numbers of people living in countries across Asia, such as China and India, will drive this pattern. As a result of a big population and an increasing number of suppliers, the Asia-Pacific region has become the world’s largest consumer products market. India continues to be a major supplier of textiles, and it is a well-known export destination. In contrast, China’s recent success can be attributed to the country’s capacity to mass produce a variety of products, including sleeping pillows, which it then exports to other countries.
The aging population and rising incidence of neck pain make Europe an important market for sleeping pillows. According to research published in The BMJ, the rate of growth of cases of aging-related neck discomfort per 100,000 people in Western Europe was 2%. Pillow and duvet cover manufacturers of international renown also call this area home. The hybrid mattress manufacturer Simba released a new line of pillows called the Cooling Body Pillow in July 2023. Soft curves highlight the product’s cool-tough technology.
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