The global dental water jet market size was worth around USD 371.86 million in 2022 and is predicted to grow to around USD 538.27 million by 2030 with a compound annual growth rate (CAGR) of roughly 4.73% between 2023 and 2030.
A dental water turbine is also known as an oral irrigator or water flosser. It is a dental care product intended for use in the household. Dental water nozzles are sometimes referred to by the product’s brand name.
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???? Market for Dental Water Jet: An Overview
It employs a stream of water under appropriate pressure to remove food particles and dental plaque from between the teeth. Consistent use of dental water nozzles has a positive effect on gingival health, according to studies. Oral irrigators have proved to be highly effective for individuals with dental implants or orthodontic appliances. However, research on the effectiveness of the device when used by patients with specific oral conditions is limited.
In addition, researchers are still uncertain as to whether dental water nozzles can effectively remove biofilm. Some other applications of water flosser include its use for the removal of tonsil stones in certain cases. Since the product has been labeled as a wellness item, the industry is presently battling several claims made by medical practitioners. In most circumstances, it is not recommended to use it as a replacement for flossing and brushing, which are more common methods for maintaining oral hygiene. As consumer awareness increases, the dental water jet industry is expanding at a constant rate.
???? Major Insights:
• According to the projections of our research analyst, the global dental water jet market will expand at a CAGR of approximately 4.73 percent between 2023 and 2030.
• The global dental water jet market was valued at approximately $371.86 million in 2022 and is anticipated to reach $538.27 million by 2030.
• The market for dental water jets is anticipated to expand at a rapid rate due to rising awareness of dental health and the product’s efficacy.
➤ Increasing dental health and product awareness will stimulate market growth
The global market for dental water jets is anticipated to expand due to rising awareness of the significance of maintaining dental hygiene. Recent years have witnessed a significant increase in the demand for dental water nozzles, which is largely attributable to the efforts of the global medical community to raise awareness about the benefits and methods of maintaining oral hygiene. For instance, the UK conducts National Smile Month which intends to promote oral health in addition to several other programs such as Dental Buddy and Mouth Cancer Action Month. The Indian government operates the National Rural Health Mission (NRHM), which provides free fundamental dental care to the rural population. In addition, a growing number of individuals are learning about alternative methods of teeth cleansing and maintaining oral hygiene, such as dental water jets.
➤ Marketing dental water nozzles as health products to limit market expansion
The development of the global dental water jet market is anticipated to be constrained by the product’s positioning as a wellness product. Recently, medical professionals have argued that dental water jets cannot supplant conventional oral hygiene techniques. It is known that they perform best when combined with brushing. Due to the product’s branding as a wellness item, the consumer base is restricted to those who are prepared to spend money on additional health products. In addition, conventional methods such as flossing and brushing enjoy the benefits of an established market that is both large and well-established. Manufacturers of dental water jets must provide additional benefits to surmount their competitors’ market dominance.
➤ Increasing number of competitors and product offerings will generate expansion possibilities
Due to the increasing number of companies entering the dental water jet market, it is anticipated that the market’s scale will encounter greater growth prospects. In recent years, numerous new products have been introduced, with each brand incorporating innovative technology and user-friendliness. Fresh Health Company announced the launch of the ProclaimTM Custom-Jet Oral Irrigator in February 2023. It is promoted for use in contexts of home care. The device reduces the accumulation of plaque. Proclaim has invested in 3D printing and intraoral scanning to create a dental turbine with 60 pressurized nozzles. The electronic behemoth Panasonic released Dental Beat EW-1513 in December 2021, which generates microbubbles and shock waves to intensify cleaning power.
➤ High product prices and regulatory compliance will hinder market expansion
Due to the high price of dental water jets in comparison to other methods of oral hygiene maintenance, the market growth trend for dental water jets may be hampered. The WaterPik Ultra dental water jet, for example, costs USD 80, while a toothbrush may cost significantly less. In addition, industry participants must adhere to resource-intensive regulatory provisions that govern the sale and use of dental water nozzles.
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The Global Dental Water Jet Market is segmented based on product, application and region
Global Dental Water Jet Market: Product Segment Analysis
● Cordless Water Flosser
● Countertop Water Flosser
Global Dental Water Jet Market: Application Segment Analysis
The global dental water jet market is led by players like:
● Philips Sonicare
● ToiletTree Products
➤ North America may produce the best results in the subsequent period
The North American market for dental water jets is expected to grow at the fastest rate worldwide. It held more than 41% of the global market share in 2022, propelled by the increasing demand for wellness products. The United States and Canada have higher wellness product expenditure rates than other regions. 71% of the American population experienced a constant increase in wellness expenditures in 2022, according to research. Greater product awareness, increased competition, and an increasing number of adolescents and adults with orthodontics or dental implants are the most important regional growth drivers.
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The United States is home to one of the most influential and pioneering actors in the dental water jet industry. Water Pik, Inc. is a globally renowned manufacturer of oral irrigators. Their products are technologically sophisticated and reasonably priced. Asia-Pacific is expected to develop rapidly due to the region’s increasing population and consumer base. A growing number of people in China, Japan, and South Korea use dental water jets for oral hygiene products.
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