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Global Antiperspirant and Deodorant Market – Industry Size & Forecasts 2024-2032

The global antiperspirant and deodorant market size was worth around USD 28.65 billion in 2023 and is predicted to grow to around USD 44.06 billion by 2032 with a compound annual growth rate (CAGR) of roughly 4.90% between 2024 and 2032.

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Market Overview for Antiperspirants and Deodorants

Alcohol-based mists that help combat body odor and utilize hops as antimicrobials are known as deodorants. A subgroup of deodorants is antiperspirants. Antiperspirants and deodorants are both composed of components that can precisely regulate body fragrance and perspiration. Antiperspirant not only disrupts the body’s odor but also diminishes moisture secretion by targeting the perspiration glands.

The antiperspirant and deodorant market is expected to experience growth in the years ahead due to the increasing demand for these products, particularly among the youth. The global antiperspirant and deodorant market is expected to experience further growth in the future due to the significantly increasing demand for deodorants and antiperspirants among women. Additionally, it has been observed that deodorants are among the most popular products among women who purchase them for daily hygiene. Over the forecast period, the global antiperspirant and deodorant market is anticipated to be further stimulated by supplementary factors such as superior quality elements, eye-catching designs, and packaging.

The study encompasses the drivers and restraints of the antiperspirant and deodorant market, as well as the influence they have on demand during the forecast period. Furthermore, the report encompasses an examination of the global antiperspirant and deodorant market’s opportunities and threats.

An analysis of Porter’s Five Forces model for the antiperspirant and deodorant market has also been incorporated to comprehend the competitive landscape in the market. The research includes a market attractiveness analysis, which evaluates the market size, growth rate, and general attractiveness of all segments.

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The Global Antiperspirant and Deodorant Market is segmented based on product, application and region

Global Antiperspirant and Deodorant Market: Product Segment Analysis

● Aerosol Spray

● Cream

● Roll-On

● Gel

Global Antiperspirant and Deodorant Market: Application Segment Analysis

● Alcohol

● Antimicrobials

● Conditioner and Moisturizer

● Fragrances

● Paraben and Propellants

● Others

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The Global Antiperspirant and Deodorant market profiles key players such as:

● Unilever

● Cavinkare

● Adidas

● Nike

● Procter & Gamble

● Godrej

● Garnier

● Among others

Regional Analysis of the Antiperspirant and Deodorant Market

The regional segmentation encompasses the current and projected demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. It is further subdivided into significant countries, including the United States, Germany, France, the United Kingdom, China, Japan, India, and Brazil.

North America is anticipated to be the most dominant region in the deodorant and antiperspirant market during the forecast period, with Europe and the Asia Pacific following in that order. The United States is a significant purchaser of antiperspirants and deodorants. The Asia Pacific region is expected to experience significant growth in the future years as a result of the increasing domestic demand from developing countries, including China and India.

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