The global matcha market size was worth around USD 2,227.70 million in 2023 and is predicted to grow to around USD 3,234.35 million by 2032 with a compound annual growth rate (CAGR) of roughly 4.35% between 2024 and 2032.
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Overview of the Matcha Market
A powdered green tea with high nutritional benefits, matcha is a Japanese style tea that is distinct from other varieties of tea. It is a source of amino acid antioxidants, vitamin C, flavonoids, fiber, and minerals. Matcha is capable of protecting against hazardous UV radiation and preventing a variety of chronic diseases as a result of its high antioxidant content. The EGCG antioxidant found in matcha has the capacity to prevent a variety of malignancies, including brain, prostate, bladder, and cervical. It inhibits the proliferation of malignant cells, thereby aiding in the regulation of angiogenesis and metastasis.
The primary factor that is expected to drive the matcha market in the coming years is the increasing health consciousness among consumers regarding nutritious foods and beverages, as well as the increasing production consumption rate. This heightened demand can be attributed to the distinctive flavor, texture, and nutritional value of matcha. Matcha is versatile and can be combined with a diverse array of dairy products, as well as in a variety of bakery items and beverages. It is anticipated that the global match market will be further supported in the years ahead by the ironic antioxidants and vitamin components found in matcha. Nevertheless, this market may be constrained by the high prices in comparison to other tea variants and the low level of consumer awareness of the product.
The study encompasses the drivers and restraints of the matcha market, as well as the influence they have on demand during the forecast period. Furthermore, the report encompasses an examination of the global matcha market’s opportunities and threats.
An analysis of Porter’s Five Forces model for the market has also been incorporated to comprehend the competitive landscape. The research includes a market attractiveness analysis, which evaluates the market size, growth rate, and general attractiveness of all segments.
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The Global Matcha Market is segmented based on product, application and region
Global Matcha Market: Product Segment Analysis
● Ceremonial
● Classic
● Culinary
Global Matcha Market: Application Segment Analysis
● Regular Tea
● Matcha Beverages
● Food
● Personal Care and Cosmetics
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The Global Matcha market profiles key players such as:
● Sun Time
● Mizuba Tea
● Kissa Tea
● AOI Tea
● AIYA America
● Midori Spring
● Ippodo Tea
● DoMatcha
● Encha
● Among others
Regional Analysis of the Matcha Market
The regional segmentation encompasses the current and projected demand for North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. It is further subdivided into significant countries, such as the United States, Germany, France, the United Kingdom, China, Japan, India, and Brazil.
The Asia Pacific match market is expected to experience significant growth during the forecast period as a result of the increasing popularity of matcha among consumers in the region. It is anticipated that the matcha market will experience a substantial rate of development in the North American and European regions during the estimated timeframe. This can be attributed to the increasing purchasing power of individuals, the expanding youth population, and the increasing acceptance of matcha. Due to inadequate consumer awareness regarding matcha, the Middle Eastern, African, and Latin American regions are anticipated to exhibit a sluggish rate of expansion during the forecast period.
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