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Rice Snacks Market Size, Industry Trends, Historical Data, Growth Analysis Forecast to 2030

The global rice snacks market size is set for rapid growth over the forecast period. In terms of revenue, the global rice snacks market accounted for USD 197.9 Billion in 2022 and is expected to reach USD 322.3 Billion by 2030, growing at a CAGR of 6.3% during the forecast period.

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➤ The market is experiencing development due to the increased demand for healthier snack options and the availability of a diverse selection of rice-based snacks.

In recent years, the global rice treats market has experienced substantial growth, which is attributed to a variety of factors. The growing demand for healthful snack options is one of the primary factors contributing to this growth. Rice snacks are regarded as a healthier alternative to conventional munchies due to their low fat content, gluten-free nature, and ease of digestion. The increasing prevalence of Asian cuisine and the utilization of rice in a variety of food products are additional significant factors contributing to the expansion of the rice snacks market. This has resulted in the creation of a diverse selection of rice-based treats, such as rice cakes, chips, and crackers.

➤ The market’s expansion may be hindered by the lack of consumer awareness and the availability of alternatives.

The availability of alternatives is a significant constraint for the rice snacks industry, as there are numerous other healthful snack options available in the market. Furthermore, the expense of production and distribution can also serve as an obstacle, particularly for small-scale manufacturers. Additionally, the market’s expansion may be hindered by consumers’ inadequate comprehension of the advantages of rice treats. Finally, the market growth for rice treats may be restricted by the potential for cross-contamination during production as a result of shared equipment with gluten-containing products.

➤ The market is presented with numerous opportunities due to the increasing popularity of gluten-free and non-GMO refreshment options.

One of the primary opportunities is the growing demand for non-GMO and gluten-free snack options, which has created a niche for rice-based munchies that meet these dietary requirements. Additionally, the utilization of innovative flavors, such as fusion flavors that integrate various culinary traditions, provides manufacturers with the opportunity to distinguish their products and attract a broader consumer base. Another opportunity for the global rice snacks market is the increasing prevalence of direct-to-consumer channels and online sales, which offer a platform for smaller manufacturers to promote their distinctive offerings and reach a broader audience.

➤ The market faces a challenge due to the fluctuation in raw material prices and the increasing competition among participants.

The rice treats industry is not without its obstacles. The market is experiencing a significant increase in competition as more players enter the industry and existing players diversify their product offerings. This is one of the main challenges. Manufacturers may experience pricing pressures and diminished profitability as a result. Another obstacle is the fluctuation in the price of basic materials, such as rice, which can affect the cost of production and the pricing of the final products. Additionally, it can be difficult to preserve the quality and flavor of rice treats, especially when they are made with natural ingredients and do not contain artificial preservatives.

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The Global Rice Snacks Market is segmented based on product, application and region

Global Rice Snacks Market: Product Segment Analysis

● Rice Cakes
● Rice Crisps
● Rice Chips

Global Rice Snacks Market: Application Segment Analysis

● Offline
● Online

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The global Rice Snacks market profiles key players such as:

● Element Snacks Inc.
● Blue Diamond Growers
● General Mills Inc.
● Kellogg Co.
● KAMEDA SEIKA CO. LTD.
● PepsiCo Inc.
● Lundberg Family Farms
● Topco Associates LLC
● Nestle S.A.
● Hippie Snacks Inc.
● Biena Snacks LLC
● Made in Nature LLC
● GoMacro LLC

???? Recent Developments

• Kameda Seika, a Japanese confectionery company, disclosed its intention to broaden its operations in Southeast Asia in January 2022. By introducing new products and expanding its distribution network, the organization intends to enhance its visibility in the region. Kameda Seika is renowned for its rice crackers, which are highly favored in Japan and other regions of Asia.

• Calbee, a Japanese confectionery company, announced a partnership with PEZY, a technology startup, in December 2021 to create innovative technologies for the food and agriculture sectors. The objective of the collaboration is to develop novel rice varieties that can be employed in the production of rice treats.

➤ The global market will be dominated by the Asia Pacific region during the forecast period.

In 2022, the Asia Pacific region was the largest market for rice snacks, and it is expected to continue to expand throughout the forecast period, offering vendors ample growth prospects. The increasing consumer preference for rice-based food products is one of the primary factors that will significantly influence the growth of the demand for packaged rice munchies. In order to enhance their product line, vendors frequently depend on creativity. The market is anticipated to experience development due to the presence of emerging economies that are recognized for their rice snacks, including China, India, and Japan.

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